… to Integrated Storytelling 

Thank you for visiting our website dedicated to Integrated Storytelling! We are AdventureLAB, an integrated storytelling and experience design studio located in Aarhus, Denmark. We’ve been working with and polishing the principles of Integrated Storytelling for many years, and now, we want to shine the public spotlight on Integrated Storytelling, starting with this website.

Integrated Storytelling is our multi-platform, multi-level method for creating stories. These stories can be presented and experienced in many different ways and places, such as for themed entertainment and branded experiences. Our goal is to transform the industry to be ready for the changes in customer experience design by setting a significant role for storytelling.

We’ve created this website to share our insights and knowledge with you. It will be continuously updated, so make sure to come back to see what’s new. Make yourselves at home and explore!

Integrated Storytelling Courses with Klaus Sommer Paulsen

Integrated Storytelling has been travelling the world with us holding MasterClasses for professionals who work with entertainment, media, marketing, communication. Now, this innovative design method becomes available to anybody, anywhere through our updated  Integrated Storytelling Online Courses.

Are you on LinkedIn? 

Join our new LinkedIn group – Integrated Storytelling for more inspiration and to meet like-minded creators who want to take their storytelling to the next level!