… to Integrated Storytelling¬†

Thank you for visiting our website! We are AdventureLAB, an integrated storytelling and experience design studio located in Aarhus, Denmark. We’ve been working with and polishing the principles of Integrated Storytelling for many years, and now, we want to shine the public spotlight on Integrated Storytelling, starting with this website.

Integrated Storytelling is our multi-platform, multi-level method for creating stories. These stories can be presented and experienced in many different ways and places, such as for themed entertainment and branded experiences. Our goal is to transform the industry to be ready for the changes in customer experience design by setting a significant role for storytelling.

We’ve created this website to share our insights and knowledge with you. It will be continuously updated, so make sure to come back to see what’s new. Make yourselves at home and explore!