Interview for EDG Talk with Virtuoso

Klaus Sommer Paulsen talked to Brian Kuo about the book “Integrated Storytelling by Design”

In January 2022, Klaus Sommer Paulsen was invited for an interview by Brian Kuo, the Chief Executive Officer for EDGventures and General Manager of EDG China. Brian was curious to hear from Klaus about his view on the themed entertainment industry in China, and how he sees the application of Integrated Storytelling principles in this context. 
They discussed what makes a successful experience project, how the pandemic influenced the industry, and new trends moved by Generation Z and the metaverse. 

Brian Kuo is currently the Chief Executive Officer for EDGventures and General Manager of EDG China. In this capacity, he oversees business strategy, marketing, and project management for projects in the Asia-Pacific Region.

Brian has extensive experience in the development of real estate property development with specific knowledge regarding maximizing the value of entertainment assets through branding and IP alliances. Having forged relationships with key members in China’s entertainment industry, Brian also works as a liaison between EDGventures, investors/owners, and other allied entertainment companies and branded experiences. Brian also participates and speaks at entertainment industry gatherings and conferences on the next generation of resorts and tourism development.


In May 2022, the publisher Routledge Taylor and Francis Group has reached an agreement with China Renmin University Press to translate into Chinese and publish the book “Integrated Storytelling by Design” by Klaus Sommer Paulsen.

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